On January 28, 2017, at the Infinite Energy Center in Duluth, Atlanta, Alan Jackson stood before a packed crowd and delivered one of his most beloved songs: “Livin’ on Love.” First released in 1994 on Who I Am, the song had already become a cornerstone of Jackson’s career, but hearing it live more than two decades later proved its enduring power.
The performance unfolded like a story shared between old friends. Jackson’s voice, steady and seasoned, carried the verses with the same warmth that first drew fans to the song in the ’90s. Yet live, in that moment, it carried even deeper weight. Couples in the crowd leaned into each other, parents pointed to their kids, and older fans smiled knowingly at lyrics that had followed them through their own seasons of love.
“Livin’ on Love” is simple on the surface—a tale of two people building a life together with little more than devotion—but in Atlanta that night, it became a mirror. Young fans saw what could be, older fans remembered what had been, and everyone in between recognized the truth of Jackson’s words: that love, when nurtured, is enough to sustain a lifetime.
Musically, the band gave the song its classic country shine—fiddle and steel guitar weaving around Jackson’s baritone, each note soaked in tradition. The live arrangement stayed close to the original, but the atmosphere made it feel bigger, more communal. As the chorus rang out, thousands of voices rose with him, transforming the arena into a choir of gratitude and memory.
By the final verse, when Jackson sang of an elderly couple still “living on love,” the applause began even before the last note. It wasn’t just for the performance—it was for the message. The song reminded everyone in that room why they loved Alan Jackson in the first place: he sings about life as it is, plainspoken and true.
That night in Duluth, “Livin’ on Love” wasn’t just a hit from 1994—it was a living testament to the values Jackson has always carried in his music: love, family, faith, and the quiet beauty of ordinary lives well lived.